The seminar will be held at the School of Economics and Management, East China Normal University. It will begin at 8:00 a.m. and end at 5:00 p.m.
Business schools globally continue to advance societal impact initiatives through their missions, curriculum, intellectual contributions, and new innovative activities. Through the AACSB standards, your school is empowered to make decisions that will have the greatest impact on your communities in areas from sustainability to social justice.
But how can you effectively communicate your activities in societal impact in your strategic plan, accreditation reports and tables, and in external communications to your stakeholders?
Join a cohort of your peers for a highly interactive full-day seminar on how your school can fulfill the requirements of AACSB’s 2020 business accreditation standards in the area of societal impact.
In an engaging, facilitated discussion, identify each AACSB accreditation standard that incorporates societal impact and engage in activities that will help you select a focus area and generate ideas for measuring impact.
Effectively demonstrate your commitment to societal impact that go beyond the measurement methods and metrics we typically associate with accreditation.
This seminar has been updated to reflect the AACSB Global Standards for Business Education™ and 2026 Accounting Accreditation Standards, effective 1 July 2026.
Learning Objectives
- Identify the relevant AACSB Accreditation Standards that incorporate societal impact
- Generate ideas on how to integrate societal impact into your strategic plan, micro-plans, resource deployment, and goals
- Gain best practice examples from peer schools globally that are engaged in advanced societal impact activities
- Connect with business education administrators who recognize the value of societal impact and how it will transform business education
Who Should Attend
Business education administrators engaged in quality assurance, curriculum management, strategic planning, or accreditation-related activities. This seminar is recommended for representatives from schools undergoing a continuous improvement review or initial accreditation visit in the next 2–3 years.
Delivery
Gain actionable insights in a full-day, in-person seminar with a cohort of your peers and facilitators. Pre- and post-work will allow you to maximize your time in the classroom.
Contact Us
For more information, please contact events@aacsb.edu.
Facilitator
Geoff Perry is executive vice president overseeing global membership. With senior management experience in the university sector, having served as business school dean, pro vice chancellor, and deputy vice chancellor at Auckland University of Technology—a 28,000 student, research-intensive university—he has strong strategic, financial, and people management capabilities. He has mentored, advised, and evaluated many higher education business schools across the Asia Pacific region and North America. Recently he co-chaired the Business Accreditation Task Force, which was mandated by AACSB’s board of directors to work with the association’s community to develop the 2020 business accreditation standards. Perry has a significant portfolio of peer-reviewed journal articles, commissioned reports, and presentations. He has academic and private sector experience and has worked, consulted, and researched in his home country of New Zealand as well as more broadly in the Asia Pacific region. Perry holds degrees in the arts and the humanities and has a PhD in economics with a focus on labor and international economics.
本次研讨会将在华东师范大学经济与管理学院举行，时间为上午8:00至下午5:00。
全球商学院正通过其使命、课程、智力贡献以及创新活动，持续推进社会影响力相关举措。依托AACSB标准，贵院校能够做出对所在社区影响最为深远的决策，涵盖从可持续发展到社会公正等各个领域。
然而，如何在战略规划、认证报告及表格，以及面向利益相关方的对外沟通中，有效展示贵院校在社会影响力方面的举措？
欢迎与同行一起参加这场高度互动的全天研讨会，了解贵院校如何在社会影响力领域满足AACSB 2020年商科认证标准的要求。
在生动的引导式讨论中，您将识别涉及社会影响力的各项AACSB认证标准，并通过实践活动选定重点领域、构思衡量影响力的方法。
超越认证中常见的衡量方法和指标，有效展示贵院校对社会影响力的承诺。
本研讨会内容已根据 AACSB Global Standards for Business Education™ 及 2026 Accounting Accreditation Standards 进行更新，新标准自2026年7月1日起生效。
学习目标
- 识别涉及社会影响力的相关AACSB认证标准
- 构思如何将社会影响力融入战略规划、微观计划、资源配置及目标之中
- 借鉴全球在社会影响力方面表现领先的同行院校的最佳实践案例
- 与认可社会影响力价值、关注其如何变革商科教育的商科教育管理者建立联系
谁应参加
从事质量保障、课程管理、战略规划或认证相关工作的商科教育管理者。本研讨会特别推荐未来2–3年内将接受持续改进审查或初次认证访问的院校代表参加。
授课形式
在为期一天的线下研讨会中，与同行及讲师共同交流，获取可付诸实践的洞见。课前及课后学习任务将帮助您充分利用课堂时间。
联系我们
如需了解更多信息，请联系 events@aacsb.edu。
讲师
Geoff Perry 现任AACSB执行副总裁，负责全球会员事务。他拥有丰富的大学高级管理经验，曾在奥克兰理工大学（一所拥有28,000名学生的研究密集型大学）担任商学院院长、副校长及常务副校长，具备出色的战略、财务和人员管理能力。他曾为亚太地区及北美众多高校商学院提供指导、咨询和评估。近期，他担任AACSB商科认证工作组联合主席，该工作组受AACSB董事会委托，与协会社群共同制定了2020年商科认证标准。Perry 发表了大量同行评审期刊论文、委托研究报告和演讲，兼具学术界与私营部门经验，曾在祖国新西兰及更广泛的亚太地区工作、提供咨询并开展研究。Perry 拥有文学和人文学科学位，以及经济学博士学位，研究方向为劳动经济学和国际经济学。
